Friday, December 14, 2001

i think i've figured out mtv and vh1's marketing strategy (yes, i know they're the same company). they know people want to see videos, that's why they don't show them, and if they do it's the most banal music imaginable. vh1 shows nothing besides behind the music and now apparently "movies that rock". mtv shows the same real world episodes (which i really am not feeling this season) over and over and over, and spends half an hour showing you how they make the video. this creates a demand for a channel that shows videos, such as mtv2 and vh1 classics. having two extra in-demand channels greatly increases their ad revenue, making viacom even richer with very little effort. ta da!

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